Interview received: November 9, 2016.
What is your name?
My name’s Nicolás Desulovich.
Where are you located?
I live in Ituzaingó, a small town in the Greater Buenos Aires, Argentina.
Are you interested in organizing or archiving them?
I have all data and materials saved in digital files. That includes mailing list, all wav files, artworks, covers, flyers and even an Excel graphic showing downloads months per month.
What are some netlabels that inspired or influenced you? Or that you admire?
Serein, a record label from Wales, is one of my favorites. They do beautiful physical releases and have really nice artists. I also love the concept El Paraiso Records keep in all their releases. Incredible artworks… incredible bands. None of them are netlabels but labels, but they are a big influence to Nebular Silence.
What made you decide to start your own netlabel?
Well in 2014 I produced a tribute album to German krautrock band Faust. I invited many artists from all over the world to join it. It was a great success, surpassing my expectative. Even Jean-Hervé Péron, one of the original members of Faust, loved the idea and wrote a prologue for this album. After the release of this album, I earned some media contacts, friendship from artists and netlabels, so I thought I was ready to start an own “business”.
What were the reasons you had to choose releasing music for free? And why did you choose to not release physical albums?
Actually we want digital releases for free, and also being able to sell physical albums. The biggest problem is the price; in Argentina something like these, including worldwide shipping, is quite expensive. We want digital releases for free because art is not something to sell; it is something to share.
What is the name of your netlabel?
The name of the netlabel is Nebular Silence.
Why did you choose the name you chose?
Most of the artists from Nebular Silence do space ambient. The netlabel was named like this because our distinctive soundscapes are like interstellar silence; while nebular are, in other words, the source of creation, because the cosmic dust and gases, clumping together, materialize larger masses and create stars.
When did you start your netlabel?
What is the focus of you netlabel?
We want to spread the ambient/space music scene in Argentina. Those genres are not popular but our artists have the abilities to let our minds fly like no one else. We want people experiment fantastic journeys like we do creating this music!
Are your albums released under creative commons, copyleft or copyright? Why did you choose the method you chose?
We let each musician choose the rights they want. We haven’t had any problem with it.
What is your relationship to the artists that you release? Do you maintain any contact once you’ve released their work? Do you help promote them outside of their release itself?
Fortunately most of them are very nice people and we keep a good relationship. Probably we are not closer friends only because of the geographical distance, but we try to work in groups when we release a compilation or something like that. In Nebular Silence pages we share all releases, events, news of our artists.
How do you decide what artists you want to release? Do you approach them? Do they approach you? Do you have any specific guidelines that you follow? Do you act as a curator or is it all luck of the draw?
We try to keep the concept of all our releases, so we only invite artists which music suits the atmospheric journeys we offer. Otherwise, if an artist wants to join us, he is able to mail us to email@example.com, we listen to his music and evaluate if the music suits with the rest of our catalogue.
How many albums have you released?
We are reaching number 30, which it is going to be a Various Artists compilation!
Who are some of your most notable artists?
All of them have the same notability, but I would like to mention Ulises Labaronnie and Pablo Suárez. Both are professional musicians with years of experience who listened to our catalogue and wanted to join us just because they also wanted to spread the ambient music scene in my country. Unfortunately we are not able to release their albums but they join us in Various Artists compilations and (in future) events.
Which are some of your most significant releases?
All of them are significant, but we are sure the next Various Artists compilation will be kind of special. It is based on an idea thought by Ludvig Olsen, T’iwu and Ars Caelum, and the rest liked it! Also the February-2016-release “A Trip into a New State of Mind” is very special. It is a 4-hours-long compilation produced by Nebular Silence along with Aumega Project, a German netlabel. It’s a monster release!
Do you release your own work on your netlabel? What do you think of that practice?
Yes, I do. My solo project Ars Caelum and a former duet I was in called Ludi Voyak are in Nebular Silence catalogue. Anyway I am in other music projects such as a local rock band named La Parla de Raviolo which is not in the netlabel’s catalogue, simply because it is a rock band that does not suits the netlabel’s concept.
Has anything about it been disappointing or frustrating?
Just the first months, the rest goes on very well. It is quite frustrating looking the media ignoring us just because we promote ambient and space artists. It’s like nobody cares about this genre, even when they don’t know anything about it and how much interesting it really is.
Where do you share your releases? On your website? Free Music Archive? Internet Archive? Et al? A combination of these things?
Before starting running the netlabel, we tried many host sites. We finally decided to release just in Bandcamp and YouTube (where we upload the “full album” video). Then the release link is shared in Soundcloud, Facebook and all social networks.
What do you do to promote your label?
The mailing list is the best way to promote the label. Some of our artists and friends are able to broadcast some tracks (and sometimes hours-long specials) in some radios. Social networks are also quite important to promote music.
Have you had success in getting people in general to listen to your releases?
Ambient and space music are not easy-listening genres. So it is harder than I thought. The process is slower than a rock or pop band.
Do you feel that the lack of a physical object – vinyl, cassette, eight track, etc. – is a hindrance to building an audience? To getting any media to pay attention? If yes, why do you think that is the case?
No. Generally, people who buy physical releases do it because they have already heard the album in digital format. Physical albums are just fetish nowadays.
In addition to promotion, publicity and releasing albums do you organize live performances or festivals for your artists?
Next year we hope we were able to organize our first festival!
How do you finance your netlabel, including the labor you put into it?
No finances; just love to art. Sometimes we received donations and optional payments for downloads.
What do you think about Bandcamp and any similar music hosting sites?
Bandcamp is probably the best host site I know. No other worked like this one.
Do you think netlabels are sustainable? If yes, what do you think the future is for them? Should there be more?
Well, I’m not sure. I think the future of music promotion is quite dark right now. CD’s are disappearing because of streaming, but vinyl is growing up again. That’s strange and actually I have no idea what standard of listening is going to advance in future.
Is there anything else you would like to write about that wasn’t included here?
No, the questions have been complete; there is nothing else to say. Hope our answers been useful.